When it comes to social media marketing, one thing that companies always need to remember is that they will get negative responses. No matter how hard you try, you cannot escape this. 

See, there are thousands of people in this country, therefore it is natural that someone or the other will not be satisfied with your products or services. However, the scenarios might be different. Sometimes, it is the customer’s negligence or sometimes the fault is from the company’s side. But no matter what, the right responses and management can save you from losing the positive brand image you have created. 

But before we start, there is one secret that we, the best social media agency in Ahmedabad, want to tell you.  See, negative feedback is nothing but a very good scope where you can evolve and this further evolvement will pay off shortly.

Now you must be wondering, how? Every time a negative response or feedback comes, your respected and strategic response can even make your image in the market more reliable, and glorious. All one needs to do is have a team to handle such things because it needs consistent efforts and evaluation. So that being said, let’s see how companies or brands can respond to such comments, feedback, or incidents.

Don’t Ignore, Respond

One of the biggest mistakes that brands make is ignoring such instances. One must respond to the feedback, or comments thinking that it does not matter. But you are mistaken dear. Your next potential customer will read those comments and also realize that your brand is arrogant and not into resolving issues that can turn the tables.

You will be surprised to know that companies who are more consistent in communication with their customers are more likely to get more sales than any other big brand. It is 2024, and people have become intelligent. Therefore, social media marketing strategies are far beyond influencer marketing or promotion. It is more about showing genuine products, stories, and testimonials.

So, what you can do is whenever you receive negative feedback, be calm, thank the person first, and respond respectfully. Do not try to defend yourself and even if the fault is not from your side, guide them step by step. However, it is better to ask them to connect over mail or a call so that you can resolve the issue. 

This way, there is a high chance that they will put this positive experience on social media. 

Don’t Use AI

Yes, we know that the above statement has surprised you. Digital TLJ has tried this and we can tell that this is not the right way to do it. You know, such trials have made us the best social media agency in Ahmedabad. You are also free to do so but as we have stated before, the social media world is changing.

AI-generated or computer-generated responses look lifeless. People do know that the response is machine-generated and this thing pisses them off. If you respond to the feedback on your own, it will add more value to your response. 

We know that responding to everyone is difficult. You can hire someone for that or make it a habit. This way, you will be able to look at people’s problems with your products or services closely and solve them.

Give Statements

This strategy is applicable when you are a part of some controversy and the situation is getting bad. This is the time when you can show what your product or service is all about. Be bold and honest about your brand. 

Create speeches if needed. To add more value, you can take the help of facts, positive reviews, and certain certifications. It will help a lot.

It is Okay Not to Respond

Haha! Our statements look contradictory, right? Sometimes, the more you respond the more it becomes messy. There will be people who will troll your brand, make jokes, and talk badly, but responding to it again creates an arrogant image in the market. Therefore, it is better not to entertain such things and let them do what they want.

If you start responding to everything people will not take you seriously. Do not engage in any kind of negative marketing and take strict action against that. Just be kind to your users and resolve them. This is the golden rule.

Final Words

See, if you feel overwhelmed with all such things, you can take our help. We are not only a social media agency in Ahmedabad but a complete digital marketing guide. As we are based here only, we can guide you through all the obstacles that come with social media marketing in Ahmedabad. Trust the esports, build your brand, and leave the rest for us!